Marketing has changed a lot over the years. It has grown rapidly and is evolving with time. This has been facilitated by innovations in the digital world. Below, we list a few of the latest digital marketing trends that are taking the world by storm.
It really looks like most of us are going to lose our jobs with this innovation. Right now, there are different companies that are making use of robots to patrol public spaces, as well as predict and prevent crime. These robots know how to report any suspicious activity, read license plates, as well as collect data which is later presented to the owners. A lot of businesses are choosing robots for these jobs because they are actually cheaper than hiring humans.
Video Marketing
Today, this is the most important marketing trend and it looks like this trend is not going away anytime soon. It is very important for organizations to add videos in their digital marketing strategy.
Below are numbers showing just how important it is to incorporate videos in any digital marketing strategy:
- about 72% of companies attest that their conversion rate has greatly improved as a result of videos;
- 70% of consumers always share videos of their favorite brands;
- 52% of consumers get confidence in online purchase decisions after watching a video about a product.
These numbers clearly show that videos are the most popular way to reach customers. This is why the online casino industry is booming as we have seen more people play online slots for real money. They understand the need for videos and are, therefore, creating videos to market their products. Consider such things as posting your video on YouTube, or starting a live broadcast on platforms such as Instagram, Facebook, or LinkedIn.
Social Messaging Apps
No, social messaging apps are not for sending emojis to your friends only. In fact, the stats show that there are over 1.3 billion users Facebook Messenger. Actually, about 10.3 billion messages are sent and received every month on the app. At the moment, WhatsApp, WeChat, and Facebook Messenger are the top 3 social messaging apps. Stats have shown that more and more people are using social messaging apps and therefore, it makes a whole lot of sense to market products and services through these platforms. In fact, companies such as online betting websites can use these apps to send product information directly to customers.
