Dots, the best kept secret among trend savvy, price-conscious women, famous for its up-to-the-minute trends at exceptionally low prices announces the Grand Opening of its new store and very first location in the Bronx at the Bay City Plaza – 2146 Bartow Avenue.
The entire Bronx community, local officials and fashion fanatics are invited to join in the festivities for this pink carpet event. Kicking off the party, Dots management will make a $500 donation to the Maria Fareri Children’s Hospital at Westchester Medical Center. In addition, Tone’s Spa, of the Bronx, will be present to pamper the Bronx Dots customers with complimentary spa services.
Combining a fun experience and fresh fashion at an affordable price, the new store will boast touches of pink and gray with spotlights shining down on the runway, positioning the customer as the superstar. With spacious shopping areas, large fitting rooms and an easy to explore layout, the new Dots store will carry a high-energy vibe, creating the ultimate fashion experience.
As part of the fashion festivities during the Grand Opening event, Dots, the go-to place for trendy, affordable fashion, will provide consumers with a unique fashion experience including:
- fashion runway party atmosphere;
- free gifts for the 200 shoppers during the day;
- gift card giveaways and discounts;
- opportunity to walk the pink carpet and strike a pose and upload photos to social media sites;
- consult with Dots stylist to create signature trendy looks for the holidays;
- massages and makeup touch-ups;
- local Bronx fashionista and YouTube star Melissa Rose will be on hand to discuss trend shopping tips and making the most out of every shopping experience.
The event is free to attend and open to the public and all local Bronx-area fashionistas. It will take place on Thursday, November 10, 2011 (store hours 10:00 a.m. – 09:00 p.m.)
- VIP ribbon cutting and Non-Profit Donation Presentation: 04:30 p.m.;
- Grand Opening Fashion Party: 05:00 – 08:00 p.m.
Bay City Plaza
2146 Bartow Avenue
Bronx, NY 10475