A Horrible Way To Spend $10

Published on February 12, 2011, 3:00 pm
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If lingerie is too intimate and dinner out is too expensive, the Bronx Zoo suggests another Valentine’s Day gift: A big roach.

Spokesman John Calvelli says, “Nothing says forever like a cockroach.”

The Wildlife Conservation Society, which runs the zoo, is raising funds by offering the public the chance to supply names for its thousands of Madagascar hissing roaches. In return for each name, it’s asking for a $10 donation.

Calvelli says about 1,000 names were bought in the first day of the promotion. Recipients get a certificate.

The zoo says naming a roach will honor a sweetheart’s resourcefulness and resiliency. As the zoo puts it: “Flowers wilt. Chocolates melt. Roaches are forever.”


Jonas Bronck is the pseudonym under which we publish and manage the content and operations of The Bronx Daily.™ | Bronx.com - the largest daily news publication in the borough of "the" Bronx with over 1.5 million annual readers. Publishing under the alias Jonas Bronck is our humble way of paying tribute to the person, whose name lives on in the name of our beloved borough.