SUS Kicks Off Their Holiday Gift Drive

Published on November 09, 2010, 11:27 am
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Services for the UnderServed (SUS), a non-profit agency serving homeless New Yorkers for more than 30 years, will kick off its 2010 Annual Holiday Gift Project drive at this year’s Veterans Day Parade.

Unlike traditional gift drives that focus primarily on children, the 2010 Holiday Gift Project was created so that the more than 3,500 New Yorkers with special needs feel more included in the holiday season. Detailed information can be found at

This year, SUS is bringing the Holiday Gift Project into the digital age, by soliciting and collecting donated gifts through an online catalog that can also be found here. The catalog will feature representations of real life gifts that SUS will buy for their residents using the donations.

A complete replica apartment made entirely of cardboard will be unveiled at the Veterans Day parade on November 11th. It will be on display at the SUS booth at the completion of the parade on Fifth Avenue between 58th and 60th Streets.

For any New Yorkers looking to be part of the gift drive, direct donations to the organization can be made online here. And, anyone can make a $10 donation via their mobile phone simply by texting ‘SUS’ to 20222.

Services for the UnderServed is a non-profit agency that provides services and housing to over 3,500 individuals with special needs and challenges such as mental illness, drug and alcohol abuse, developmental disabilities, previously homeless veterans, and HIV/AIDS. Their efforts provide these New Yorkers with the resources necessary to overcome their challenges and feel like productive members of their communities again.


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