Dunkin’ Donuts Launches “Wishes DelivereD” Campaign

Published on April 09, 2012, 1:20 pm
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As part of an ongoing commitment to give back to the community in which it serves, Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, announced today the launch of a new charitable program, “Wishes DelivereD.”

Beginning with a partnership with non-profit organization Make-A-Wish Foundation, Dunkin’ Donuts in the New York Metro Area* kicks off a month-long campaign to grant the wishes of children with life-threatening medical conditions in five local markets; Metro New York, Hudson Valley, Long Island, Fairfield County, Connecticut and New Jersey.

“Dunkin’ Donuts is committed to serving those in need in our local communities, and partnering with the Make-A-Wish Foundation chapters in the New York Metro Area* was a natural fit. We are thrilled to be able to help make children’s lives a little brighter,” says Cathy Chavenet, Field Marketing Manager for Dunkin’ Donuts. “We encourage our guests to get involved to help us make their dreams come true.”

The campaign consists of multiple consumer-driven, online initiatives through which the brand hopes to make a total donation of $30,000 to the Make-A-Wish Foundation. Participants can help support the campaign between April 1, 2012 and April 30, 2012 in the following ways:

Make-A-Wish Foundation was founded in 1980 and is one of the world’s leading children’s charities, granting the wishes of children diagnosed with life-threatening medical conditions to enrich the human experience with hope, strength and joy. To date, Make-A-Wish has granted the wishes of more than 213,000 children in the United States. In fiscal year 2011, 62 Make-A-Wish chapters across the United States granted a total of 13,804 wishes.

“We are excited to be teaming up with Dunkin’ Donuts in their efforts to help us raise awareness of our organization and funds to grant wishes on a local level,” says Jay Patrick, VP of Development, Make-A-Wish Foundation of Metro New York and Western New York. “On behalf of eligible children served by the benefitting Make-A-Wish chapters, we express our gratitude to Dunkin’ Donuts and their customers. Their support in making wishes come true is much appreciated and sure to make a difference in the lives of local wish kids and their families.”
To learn more about Dunkin’ Donuts “Wishes DelivereD” charity program, please visit DDWishesDelivereD.com.

[1] Up to a maximum donation of $10,000.
[2] Up to a maximum donation of $  5,000.
[3] Up to a maximum donation of $  2,500.
[4] Up to a maximum donation of $12,500.

*Participating shops include those in the following counties:

New York: Bronx, Dutchess, Kings, Nassau, New York, Orange, Putnam, Queens, Richmond, Rockland, Suffolk, Sullivan, Ulster, Westchester

New Jersey: Bergen, Essex, Hudson, Hunterdon, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union, Warren

Connecticut: Fairfield
About Dunkin’ Donuts:

Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for six years running. The company has more than 10,000 restaurants in 32 countries worldwide. For the full-year 2011, Dunkin’ Donuts’ restaurants had global system-wide sales of approximately $6.5 billion. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, please visit DunkinDonuts.com.    
About Make-A-Wish:

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Based in Phoenix, the Foundation is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 38 minutes. It has granted more than 212,000 wishes in the United States since its inception in 1980. Visit the Make-A-Wish Foundation at Wish.org and discover how you can share the power of a wish.


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