Bronx Men’s Shoes Beard Growing Billboard

Published on April 20, 2012, 8:50 pm
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Bronx Shoes SA pioneers world’s first interactive growing billboard The 3rd of April sees the unveiling of the world’s first interactive beard growing billboard in Cape Town. Bronx Men’s Shoes, the “Man Enough” brand in South Africa, through Bletchley Park, Cape Town.

The billboard is nstalled a six meter high portrait of a man’s face covered in stubble. South Africans, courtesy of a cleverly installed webcam, can then watch as every “like” on the Bronx Men’s Facebook page triggers the beard to grow.

Client: Bronx Shoes, Agency: Bletchley Park, Production: Bletchley Park, Country: South Africa, Director: Jonty Fisher, Creative Director: Kelly Putter.


Jonas Bronck is the pseudonym under which we publish and manage the content and operations of The Bronx Daily.™ | - the largest daily news publication in the borough of "the" Bronx with over 1.5 million annual readers. Publishing under the alias Jonas Bronck is our humble way of paying tribute to the person, whose name lives on in the name of our beloved borough.