Bronx Shoes SA pioneers world’s first interactive growing billboard The 3rd of April sees the unveiling of the world’s first interactive beard growing billboard in Cape Town. Bronx Men’s Shoes, the “Man Enough” brand in South Africa, through Bletchley Park, Cape Town.
The billboard is nstalled a six meter high portrait of a man’s face covered in stubble. South Africans, courtesy of a cleverly installed webcam, can then watch as every “like” on the Bronx Men’s Facebook page triggers the beard to grow.
Client: Bronx Shoes, Agency: Bletchley Park, Production: Bletchley Park, Country: South Africa, Director: Jonty Fisher, Creative Director: Kelly Putter.