The internet has been growing exponentially over the last few years, with more and more people going online every day. This has led to some major changes in the way we search for products and services, as well as how these searches are conducted. Most people prefer to shop online because it is convenient and easy to find what they are looking for. This is why it is so essential for small businesses to have an online presence if they want to stay competitive.
In 2021, over 2.14 billion people worldwide bought goods and services online, up from 1.66 billion global digital buyers in 2016. This trend is only set to increase in 2022. If you want to ensure that your business stands out from the competition, you will need to improve your SEO rankings. In this article, we will give you some tips on how to do just that, whether you are an entrepreneur or a full-fledged e-commerce store.
Integrate HTTPs
Is your website safe? In other words, does it use HTTPS? If not, then you need to take action now.
HTTPs is the secure version of HTTP, the protocol used to send data between your browser and the website you are visiting. It is essential for e-commerce websites because it ensures that all information passed between the two is encrypted. This protects both your customers and your business from hackers and cybercrime.
To integrate HTTPS, you will need to purchase an SSL certificate and install it on your server. Once you have done this, you can then change the settings in your website’s control panel to redirect all HTTP traffic to HTTPS.
Optimize Load Time
Did you know that most people will abandon a website that takes more than 3 seconds to load? Or that a 1-second delay in page response can result in a 7% reduction in conversion? If your website is slow, it is time to take action.
There are many factors that can affect your website’s load time, such as large images, unoptimized code, and server response time. To find out what is causing your website to load slowly, you can use Google’s PageSpeed Insights tool. This will give you a list of recommendations on how to improve your website’s speed.
Make sure to implement these recommendations as soon as possible to avoid losing potential customers.
Use Long-Tail Keywords
When it comes to SEO, keywords are still king. But, gone are the days of short, generic keywords. These days, you need to be using long-tail keywords if you want to rank in Google.
Long-tail keywords are simply longer, more specific versions of a keyword. They’re less competitive and easier to rank for than short keywords. And, they tend to be more specific, which means they attract qualified leads who are further down the sales funnel.
For example, rather than using the keyword “taco,” you could use the long-tail keyword “tacos in Memphis, Tennessee.” To find long-tail keywords, you can use Google’s Keyword Planner tool. Simply enter a seed keyword, and the tool will generate a list of long-tail keywords for you to use.
Increase Reputable Backlinks
According to Digital Authority Partners, when it comes to SEO, backlinks are still one of the most important ranking factors. A backlink is simply a link from another website to yours. Google uses backlinks as a way to determine the quality and relevancy of your website.
The more high-quality backlinks you have, the higher your website will rank on Google. There are a few ways to increase the number of backlinks to your website, such as guest posting and creating infographics.
- Guest posting is when you write an article for another website in your industry. This is a great way to get your name and your website out there. Plus, it also gives you the chance to include a link back to your website.
- Creating infographics is another excellent way to increase the number of backlinks to your website. People love infographics because they are easy to consume and share. To make sure people see your infographic, share it on social media and include a link back to your website.
Create High-Quality Content
If you want to rank higher in Google, you need to create high-quality content. This means writing articles that are informative, well-written, and relevant to your audience. It also means creating videos, infographics, and other forms of content that people will want to share.
One of the best ways to ensure your content is high-quality is to create something that’s original. Google loves original content and will often reward it with a higher ranking. So, if you can create something that is unique, you’re more likely to rank higher on Google.
Integrate Internal Linking
Internal linking is simply the process of linking to other pages on your website. This is a great way to help Google index your website and improve your SEO.
When you add internal links, you are essentially creating a roadmap for Google. You are telling Google which pages are most important and how they are related to each other. This helps Google crawl your website more effectively and index your pages correctly.
To add internal links, simply add a link from one page on your website to another. You can do this in the body of your content or in the footer or sidebar. Just make sure to use keywords as your anchor text, so Google knows what the pages are about.
Update Meta Description And Tags
Your meta description and tags are two of the most important elements of your website. Your meta description is the short description that appears under your title in the search results. This is your chance to sell your website to potential visitors.
Your tags are simply the keywords you want to rank for. These should be relevant to the content on your page.
Updating your meta description and tags is a great way to improve your SEO. To do this, simply log in to your website’s back end and update the meta description and tags for each page.
Final Thoughts
SEO is a complex and ever-changing field. Make sure to keep your content high-quality, focus on building backlinks, and integrate internal linking. And, do not forget to update your meta description and tags. You can improve your SEO and get more traffic to your website by following these tips, regardless of whether you are a start-up store or an established operation.
