Ralph Lauren / Ralph Lifshitz

Posted on September 22, 2011, 1:16 pm
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Ralph Lauren was born Ralph Lifshitz in Bronx, New York on October 14, 1939. Ralph’s mother Fradyl Koltar-Lifshitz and his father Frank Lifshitz were both Ashkenazi Jewish immigrants from Russia.

Ralph’s family settled in the Norwood section of the Bronx along Mosholu Parkway in the 1940s and 1950s. As a child Ralph attended the Salanter Academy Jewish Day School, P.S. 80 and Marsha Stern Talmudic Academy before graduating from DeWitt Clinton High School in 1957.

Once he completed High School Ralph took business classes at night school while working in Sales during the day. It was during this time that Ralph set his sights on Fashion.

While working for a tie company, Ralph was inspired to begin designing for his own neckwear, and in 1967 he went into business for himself. As apart of his branding Ralph changed his last name to Lauren and marketing his special line of ties under the name Polo.

Ralph’s designs were defined by an English aristocratic style that was a blend of sporty, New England American high-end formality. In 1968 when forging his initial menswear line he featured classic tweed suits and in 1971 with the launch of his Womenswear line Ralph continued his use of classic tailoring and fine taste, but with a feminine spin.

In 1972 Lauren debuted what would become his signature piece: the sport shirt, available in a variety of colors and featuring his trademark emblem of the symbolic polo player. Ralph Lauren’s style became famous after he dressed the male actors in the film adaptation of the book The Great Gatsby (1974). Ralph gained further notoriety when he was selected to design the clothing for Annie Hall (1977).

In the 1980’s Ralph continued his success with an expansion line that included a varied assortment of home accessories; pillows, throws, bed and bath products, furniture, and household paint. In addition Ralph diversified the appeal of his label by creating lines of clothing and accessories that targeted a wide range of socio-economic classes and demographics, including a jeans line and a children’s line for all ages and sizes.

Ralph Lauren became an American fashion staple and by the 1990’s his line became an International hit. Ralph received an award for Womenswear designer of the year in 1995 from the Council of Fashion Designers of America (CFDA) and another award for Menswear designer of the year in 1996.

Ralph also received the Lifetime Achievement Award from the Council of Fashions Designers of America (CFDA) in 1992. Lauren once said of his style, “I’m interested in longevity, timelessness, style—not fashion.”

 

Jonas Bronck is the pseudonym under which we publish and manage the content and operations of The Bronx Daily.™ / Bronx.com - the largest daily news publication in the borough of "the" Bronx with over 1.5 million annual readers. Publishing under the alias Jonas Bronck is our humble way of paying tribute to the person, whose name lives on in the name of our beloved borough.