Exactly how ignorant and disconnected from crude local realities are folks at Nestlé? The text below is the press release, which was recently circulated in the press.
Nestlé Waters North America announced that it is celebrating its commitment to the Hispanic community with the opening of its first U.S. Nestlé Pure Life Mercado del Agua (Water Store). Bringing the benefits of Nestlé Pure Life Purified Water to the Hispanic community, the Mercado del Agua store celebrates its grand opening on Saturday, November 14, 2009 in the Bronx, New York from 12:30 p.m. to 04:00 p.m. Internationally acclaimed Hispanic TV personality and spokesperson for the Nestlé Pure Life brand Cristina Saralegui will make a special appearance at the store from 01:00 p.m. to 03:00 p.m.
Nestlé Pure Life Mercado del Agua (Water Market) is a one-stop retail shop that provides a variety of Nestlé Waters bottled water products and services and gives consumers a choice of healthful bottled waters, including Nestle Pure Life purified water in 5 gallon bottles. Serving the local Hispanic communities, Nestlé Pure Life Mercado del Agua (Water Market) stores provide convenience and value by providing current and future consumers access to 5 gallon bottled water in a retail environment.
In celebration of the Grand Opening event, Nestlé Pure Life has invited Cristina Saralegui to participate in the store opening and meet and greet local Bronx residents. Saralegui has been a spokesperson for the Nestlé Pure Life brand for several years and continues her strong commitment to bring awareness to the Hispanic community on the benefits of drinking water as part of a healthy lifestyle. Cristina will be signing autographed photos and providing photo ops at the grand opening.
“It is my privilege to join Nestlé Waters in celebrating the grand opening of the first U.S. Nestlé Pure Life Mercado del Agua,” said Saralegui. “I want to help increase awareness for our community about how drinking water is critical to living a healthy lifestyle. The Nestlé Pure Life Mercado del Agua provides access to purified water in a variety of sizes to the Hispanic community, helping them maintain a healthy lifestyle with the benefits of water.”
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A person of at least basic level of inteligence, like myself and presumably many others out there, could not help but ponder, exactly how would citizens from one of the poorest counties in the United States afford a case of 16.9 oz Nestlé Pure Life Water, which usually retails for $15.99. God knows I would not spend a cent on it myself.
According to the dramatic and bone-chilling documentary “Blue Gold: World Water Wars”, which among other things discusses a number of Nestlé’s actions in Wisconsin and Michigan, the average price of 1 liter of bottled water in the US is $2.00, and the price of the same quantity and virtually the same quality of tap water is $0.0005. If my algebra serves me well, this is 4,000 times more!
Are we all not amazed at the things people would say for money? Cristina Saralegui, also known as “the Hispanic Oprah”, wants “to help increase awareness for our community about how drinking water is critical to living a healthy lifestyle”. Really? She wants to help? All that in the city with one of the best tap water in the world? Yes, maybe, if the community dropped the “fat” food and sugar drinks on the dollar-menu for H2O instead… But then again, you have to eat and water just would not do the trick, now would it? Not to mention that if you asked, you would be given a cup of water (filtered and free of charge) at virtually any fast-food restaurant.
According to Nestlé Waters’ chief executive of North America, Kim Jeffery in an interview with the WSJ, the ad created by a Los Angeles agency specializing in Hispanic marketing, Castells & Asociados, has been a landslide. While this might be the case elsewhere, I sincerely doubt any success in the Bronx.
How clever, how remarkably clever… not!