Businesses Near Yankee Stadium Threatened By New Merchandising Deal

Published on November 01, 2019, 7:55 am
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Bronx Borough President Ruben Diaz, Jr. is calling on Nike, Major League baseball and the New York Yankees to reverse a potentially ruinous decision that prevents merchants surrounding Yankee Stadium from selling official Yankee merchandise.

A new merchandising agreement between Major League Baseball and Nike set to go into effect in 2020 will prevent most official league merchandise—including New York Yankees merchandise—from being sold at locations that are not considered “premium distribution points” by Nike.

This decision means that eight family-owned Bronx businesses—Ballpark Sports, D & J Variety, Home Plate, Pinstripe Collectibles, Sammy’s, S & A Sports, Stadium Souvenirs and Stan’s Sports World—will no longer be able to sell official Yankees merchandise. Since Yankees merchandise represents between 70 and 80 percent of each store’s total business, these merchants would be forced to close. These businesses employ 100 people and represent millions of dollars in economic activity each year.

“If these eight businesses can no longer sell official Yankees merchandise they will be forced to close, and the area surrounding the stadium will be a ghost town,” said Bronx Borough President Ruben Diaz, Jr. “These eight businesses have been selling official merchandise for decades, and are the core of the business district surrounding the stadium. Preventing them from continuing to do just that devastate the economy in the area surrounding the stadium and put 100 people out of work. This is totally unacceptable.”

The full letter can be read here.

Borough President Diaz, Jr. also noted that roughly $1.2 billion in taxpayer funding was used to construct the new Yankee Stadium, and that a key argument supporting that construction was the economic development that the stadium would spur in the surrounding area. Borough President Diaz, Jr. called on the Yankees to stay true to this promise and intervene on behalf of these eight businesses.

“Taxpayers spent a great deal of money building the Yankees their new stadium. It is incumbent on the team to intervene on behalf of these eight businesses and get them grandfathered in to this new agreement, given their long history of selling official merchandise,” said Borough President Diaz, Jr. “It is time for the New York Yankees to step up to the plate and be a good neighbor. Failing to do so will cloud the team’s relationship with the surrounding community for decades to come.”


Businesses Near Yankee Stadium Threatened By New Merchandising Deal
Jonas Bronck is the pseudonym under which we publish and manage the content and operations of The Bronx Daily.™ | - the largest daily news publication in the borough of "the" Bronx with over 1.5 million annual readers. Publishing under the alias Jonas Bronck is our humble way of paying tribute to the person, whose name lives on in the name of our beloved borough.