William Hill has been a permanent fixture on the streets of the United Kingdom for many decades and is still a major player in the industry.
Established in 1934, it has developed from a small operation taking bets by telephone (and post) to a globally recognised and iconic brand employing 16,000 people in many different countries across the world. Despite also having thousands of betting shops, most notably in the United Kingdom, the feather in the William Hill cap these days is undoubtedly the William Hill website.
A visit to William Hill online today would come as quite a shock for Mr William Hill, who founded the company so many years ago. It is not a betting site as such, it is more an interlocking network of different sites – casino, sports betting, bingo, financial trading and more – that fall under the umbrella of the William Hill brand. The widespread use of smartphones and tablets globally points to the future of gambling, in all its different forms, being mobile as well as online, and William Hill has recognised this fact, devoting resources to continue innovating in this market. For those who sign up to William Hill access is available to all these products, meaning players can experience the cutting edge in sports betting and casino play all under one site.
Community is a key word for William Hill products. For example, there is a sister site – William Hill Macau – that offers casino games designed for the Asian community, or those who prefer to play Asian-themed casino games. This type of forward thinking has always been one of the factors that keep the company at the forefront of the industry in terms of revenue and customer retention. Innovation is also evident in another sister site, William Hill Vegas. Here players find dozens of exclusive casino games, including the Vegas Millions network, which has bucked the trend of Progressive Jackpot games by offering the big prizes to William Hill Vegas alone.
The underlying goal for William Hill in the future is simple: to innovate and expand. This means using revenues to not only improve the customer experience in terms of product, but to widen the scope and bring the William Hill expertise to new and emerging markets. The company recently invested in NYX Gaming Group to secure its future with a ‘clear roadmap for its further development.’
William Hill CEO James Henderson commented on the deal:
“Our new commercial agreement is a key step in delivering our technology strategy by enhancing our current platforms and, in parallel, developing a new back-end platform for William Hill’. The investment is designed to supplement and back the current platformsto deliver on the company’s strategies for UK and international development.”
Recent regulatory changes in the UK have impacted the company’s results as have ‘unfavourable sporting’outcomes. Despite this, Henderson stated in a 23 March Trading Update that the majority of the William Hill Group is performing according to projections.